tp's posterous - Just another online place...

Just another online place...

Teaching Public Relations at Darmstadt University of Applied Sciences. Special interests: Online Communication, Nonprofit-PR, CSR

At the moment, this posterous is a kind of a playground for me. Next door, you'll find my German blog: http://thomaspleil.wordpress.com/

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November 19, 2009

Mini Case: How #Ikea engaged people on #facebook (via @tspe)

via tspe.posterous.com

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Filed under // case facebook social media

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November 18, 2009

New State of Search Report - Social Media rules

via csommer.posterous.com

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November 12, 2009

Social Media For #B2B Companies

via slideshare.net

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Filed under // b2b social media

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October 27, 2009

US: Newspaper Circulation Over the Last Two Decades

via theawl.com

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Filed under // journalism stats

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October 8, 2009

Lego Augmented Reality

via youtube.com

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Filed under // augmented reality

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September 28, 2009

Grand Coalition: Spiegel Online and the Advertisers

A great coincidence, isn't it?

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Filed under // fun

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September 23, 2009

Crisis communications on YouTube: Supermarket engages employees

A former staff member of the Britisch supermarket chain Asda posted a foolish video on YouTube - probably with the aim to damage the company's reputation. With the video below employees of the company responded - as far as I know a quite new strategy in crisis communications.

via pr-media-blog.co.uk

Sorry, Posterous seems to have problems with the YouTube integration :

http:// www.youtube.com/watch?v=A5zs5fUhspE

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Filed under // PR social media crisis strategy

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September 21, 2009

Websites of German Parties: Nice but inefficient (study)

The usabilty of the websites of larger German parties is quite poor. This is a result of a study of Communication Lab Ulm and Hohenheim University. Main problems: Search, navigation, comprehensibility. Winner of the website check: "Die Linke" (62%). A German summary can be found here

The complete study (German)

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Filed under // politics study websites

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September 21, 2009

Online Database of Social Media Policies

This database contains 82 documents.

View by industry:

Organization	Title
About.com	Template: Blogging and Social Media Policy
About.com	Template: Internet and Email Policy
American Red Cross	Social Media Handbook for Local Red Cross Units
American Red Cross	Online Communications Guidelines
Associated Press	Social Media Policy
Australian Public Service Commission	Interim Protocols for Online Media Participation
BBC	Editorial Guidelines, personal use of Social Networking
BBC	Use of Social Networking and other third party websites
BBC	Online Services Guidelines in Full
BBYO	Staff/Volunteer Presence on Social Networking Sites
BT	Forum Guidelines
Canadian Broadcasting Corporation (CBC)	Facebook Policy
Chartered Institute of Public Relations (CIPR)	Social Media Guidelines
Chartered Institute of Public Relations (CIPR)	Social Media Guidelines for Consultation
Cicso	Internet Postings Policy
City of Seattle	Blogging Policy
Cleveland Clinic	Social Media Policy
Dell	Online Policy
DePaul University	Social Media Guidelines
Dow Jones	Social Media Interaction Policy
Easter Seals	Online Community Guidelines
Electronic Frontier Foundation	How to Blog Safely (About Work or Anything Else)
ESPN	Guidelines for Social Networking
eWay Direct	Social Media Policy
Fairfax County, VA	Facebook Comments Policy
Feedster	Corporate Blogging Policy
Fellowship Church	Personal Website and Weblog Policies
FINRA	Guide to the Internet for Registered Representatives
Gartner	Public Web Participation Guidelines
General Services Administration (GSA)	Social Media Policy
GM	Blogger Policy
Greteman Group	Social Media Policy
Harvard Law School	Terms of Use
Headset Brothers	Social Media Policy
HP	Code of Conduct
IBM	Social Computing Guidelines
IBM	Case Study: The Impact of Corporate Culture on Social Media
InQbation	Government Policy Guidelines
Intel	Social Media Guidelines
International Olympic Committee (IOC)	Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Jaffe	Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau	Template: Social Media Policy for Associations (Real Estate)
LiveWorld	Social Media Content Guidelines
Mayo Clinic	For Mayo Clinic Employees
Media Law Resource Center	Compilation of Legal Actions Against Bloggers
Microsoft	Channel 9 Doctrine
Microsoft	Tweeting Guidelines and Blogging Guidelines
New Zealand State Services Commission	Principles for Interaction with Social Media
New Zealand State Services Commission	The Guide to Online Participation
Opera	Employee Blogging Policy
Plaxo	Communication (Blogging) Policy
Porter Novelli	Our Social Media Policy
Powerhouse Museum	Communication Using Public Facing Museum Blogs - Policy
PR-Squared	Corporate Social Media Policy: Top 10 Guidelines
Rhetorica	Blogging and Comment Policy
RightNow	Social Web Employee Policy
Roanoke County, VA	Social Media Policy
Robert Scoble	Press FAQ
SAP	Social Media Participation Guidelines 2009
Sentara	Social Media Policy
Shift Communications	Top 10 Guidelines for Social Media Participation
Smithsonian Institution	Web and New Media Strategy
Social Media Business Council	Disclosure Policy Toolkit
Sun Microsystems	Guidelines on Public Disclosure
Sun Microsystems	Alumni Blog Aggregation Additional Terms
Telstra	3 Rs of Social Media Engagement
Thomas Nelson	Blogging Guidelines
U.K. Government	Template Twitter Strategy for Government Departments
U.S. Air Force	Air Force Blog Assessment
U.S. Air Force	New Media and the Air Force
U.S. Army Corps of Engineers - Jacksonville District	Social Media User Guidelines
U.S. Coast Guard	Social Media - The Way Ahead
U.S. Environmental Protection Agency (EPA)	Blogging at EPA for Greenversations
U.S. General Services Administration's (GSA) Office of Citizen Services (OCS)	Blog Policies
U.S. Navy	Web 2.0: Utilizing New Web Tools
UK Civil Service	Code for Online Participation
Wal-Mart	Twitter External Discussion Guidelines
Walker Art Center	Blog Guidelines
Webtrends	Social Media Guidelines
Wells Fargo	Community Guidelines
Workplace Fairness	Off-Duty Conduct
Yahoo!	Personal Blogging Policy