Crisis communications on YouTube: Supermarket engages employees
A former staff member of the Britisch supermarket chain Asda posted a foolish video on YouTube - probably with the aim to damage the company's reputation. With the video below employees of the company responded - as far as I know a quite new strategy in crisis communications.
Sorry, Posterous seems to have problems with the YouTube integration :
http:// www.youtube.com/watch?v=A5zs5fUhspE
See also: http://www.keithchilds.com/employees-respond-to-a-crisis
