Presentation: The New Journalist in the Age of Social Media
via slideshare.net
(and Heinz Wittenbrink)
Just another online place...
Teaching Public Relations at Darmstadt University of Applied Sciences. Special interests: Online Communication, Nonprofit-PR, CSR
At the moment, this posterous is a kind of a playground for me. Next door, you'll find my German blog: http://thomaspleil.wordpress.com/
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strategy
Crisis communications on YouTube: Supermarket engages employees
A former staff member of the Britisch supermarket chain Asda posted a foolish video on YouTube - probably with the aim to damage the company's reputation. With the video below employees of the company responded - as far as I know a quite new strategy in crisis communications.
Sorry, Posterous seems to have problems with the YouTube integration :
http:// www.youtube.com/watch?v=A5zs5fUhspE
See also: http://www.keithchilds.com/employees-respond-to-a-crisis
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Changing the 10/80/10 rule in online communication
Marketing/PR in the Social Web: Sarah Evans suggests not to focus on the 80 % being neutral or satisfied with a brand but to interact with the 10 % being very happy:
If you have 100,000 stakeholders online and 10,000 are happy, are they saying so? They become your credible third-party endorsement for the world to see (and it’s great if that 80 percent notices). They become your “Recommend” champions. Find them, engage them. Share what you find and make sure that includes the 80 percent!
via prsarahevans.com
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strategy
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